The Agro-Star Reality TV Show is Nigeria’s first and foremost agriculture-based television competition designed to reposition farming as a career of innovation, prestige, and national development.

Produced by Richies_Bams Global Concept Limited in partnership with Edisun Media, Agro-Star merges entertainment, education, and empowerment, showcasing young Nigerians competing for recognition as the next Agriculture Ambassador.

Contestants will undergo training, tasks, and challenges across different agricultural sectors, from mechanized farming and animal production to agro-technology and agribusiness innovation.

The show’s impact extends beyond entertainment — it’s a national mission to inspire youth, promote food security, and drive agribusiness opportunities.

BRAND VISION, MISSION & CORE VALUES

Vision:

To be Africa’s leading agricultural empowerment platform transforming agriculture into a creative, profitable, and respected career path.

Mission:

To discover, train, and promote young agricultural champions through mentorship, education, and entertainment, fueling a new generation of innovators in Nigeria’s agricultural sector.

Core Values:

🌾 Innovation – We embrace technology and creativity.

🌿 Empowerment – We uplift youth with knowledge and tools.

🌍 Sustainability – We promote environmentally sound practices.

💚 Integrity – We act with honesty and fairness.

🌟 Excellence – We deliver quality and impact.

🤝 Collaboration – We work with partners to achieve a shared agricultural vision.

OBJECTIVES & GOALS